All About The Beer is fronted by Martin Entwistle who brings 30 years experience in the beer industry. Martin spent 15 years at one of the leading global brewers in a variety of Sales and Marketing roles gaining experience in all things Commercial. Martin then spent 5 years as Head of Strategy at another global player building experience in M&A projects. In 2017 Martin moved into his first Managing Director position of a craft brewer in London and more recently led the modernisation of Laine Brew Co as their Managing Director, leaving in 2025.

Martin is all about using information to shape strategy and focussing on brilliant execution. Throughout his career he was always the ‘go to’ guy for his employers on the projects that really mattered and has delivered training courses on project management. Now operating as an independent consultant Martin enjoys supporting beer businesses to help them achieve their goals whether that is getting started, business turnaround or accelerating growth.

With a passion for great tasting beer Martin enjoys most beer styles and is always interested in trying something new... probably just as well when a working knowledge of beer is such an important part of the job!

our location

Based in Northamptonshire All About The Beer is within 2 hours of most UK breweries