All About The Beer is fronted by Martin Entwistle who brings 30 years experience in the beer industry. Martin acquired his market knowledge and developed his business skills with 22 years working in various Sales, Marketing and Strategy roles for large multinational brewers. He then moved into SME and his first Managing Director position in 2017. His most recent Managing Director position was at Laine Brew Co where Martin oversaw the successful transformation of the business and brand.

Martin is all about using information to shape the strategy and then delivering that plan with flawless execution. Throughout his career he was always the ‘go to’ guy for his employers on the change initiatives that really mattered and has even delivered training courses to improve the project management skills of others. Now operating as an independent consultant Martin enjoys supporting beer and beverage businesses to help them achieve their goals whether that is getting started, business turnaround, or accelerating growth.

With a passion for great tasting beer Martin enjoys most beer styles and is always up for for trying something new... probably just as well when a working knowledge of beer is such an important part of the job!

our location

Based in Northamptonshire All About The Beer is within 2 hours of most UK breweries